admin
In an effort to spread the holiday cheer and increase awareness of certain social issues, Coca-Cola has announced the return of their well-known Christmas Truck Tour across the country.
In 2024, the big red truck’s well-liked yearly Christmas tour will travel to cities throughout the United Kingdom to help FareShare, the nation’s leading charity that combats hunger and food waste.
The soft drink giant hopes to donate up to one million meals through FareShare this Christmas season, with the equivalent of one meal being donated on behalf of each participant in the Coca-Cola Christmas Truck Tour.
In order to help 8,000 charities and community groups in the UK repurpose excess food, the charity collaborates with the food business.
“The World Needs More Santas” is the Coca-Cola Truck Tour’s Christmas advertising slogan for 2024, which focuses on spreading goodwill.
In addition to offering visitors Christmas-themed games and a chance to win exclusive Coca-Cola items, the truck will be stationed in major cities beneath shimmering holiday lights, encouraging people to spread their Christmas joy by performing acts of kindness.
After all, the Coca-Cola Truck doubles as a food truck, so consumers may have a refreshing Coca-Cola Zero Sugar in addition to various seasonal flavors.
The Coca-Cola Christmas campaign also has the following features:
Advertisement for the upcoming holidays
The iconic ‘Holidays Are Coming’ commercial will mark the start of the Truck’s yearly seasonal comeback on our televisions later in November.
In a contemporary take on the commercial, Coca-Cola will also release an AI-generated version of the original.
Experiences of true magic
A ‘festive digital AI experience’ will also be shared by the soft drink firm, enabling users to chat with Santa or a snow globe avatar and create a personalized snow globe animation that can be shared with friends.
You can access this by scanning the QR code on a Coca-Cola can or Christmas bottle.
“There must be more Santas in the world.”
‘Spark the inner Santa’ in us all by spreading Christmas goodwill, the ad’s motto is being utilized for the second year in a row.
‘Anyone Can Be Santa’ will be covered by British singer-songwriter Celeste as the soundtrack for this commercial.
“Coca-Cola has and continues to be synonymous with Christmas, with many people eagerly anticipating the Coca-Cola Christmas Truck Tour and Holidays Are Coming advertisement to create a little festive magic,” said Florence Wheatley, marketing manager for Coca-Cola Great Britain.
“We are excited to assist FareShare’s aim to eliminate hunger and surplus food waste this year by continuing our partnership with them. As a small act of kindness to help thousands of people nationwide have a more meaningful Christmas, we hope that everyone who takes the Truck Tour not only enjoys the magic of Coca-Cola Christmas but also supports FareShare, knowing that the equivalent of a meal has been donated on their behalf.
Additionally, Kirsty Ford, FareShare’s Head of Fundraising, stated: “We are incredibly appreciative of Coca-Cola’s ongoing support of FareShare. These priceless contributions enable us to distribute nutritious food to those in need instead of letting it go to waste. Communities are strengthened every day by the food we give to a network of more than 8,000 charities in every region. Coca-Cola’s kind donation to FareShare is crucial in aiding those impacted by the crisis in living expenses. With this help, organizations can bring more people together over food so they may connect and get vital support services. We appreciate you helping FareShare spread the word about the food.
Fans who are unable to see the truck in person can enter to win Christmas shopping vouchers by scanning on-pack QR codes as part of a November promotion with Coca-Cola Zero Sugar and Coca-Cola Original Taste.
A list of potential important locations
Glasgow
Edinburgh Gateshead
Leeds
Dublin
Belfast
Liverpool
Sheffield
Rushden, Manchester
London
GIPHY App Key not set. Please check settings